Samart Benjamin Assarasakorn from Thailand has been appointed as a new Board Member and Executive Chairman of the IESF External Affairs Commission (IEAC). As a new member of the Board, he is responsible for cultivating relationships with organizations that share IESF’s vision, goals, and objectives within the esports ecosystem.
In this role, Assarasakorn will work with IEAC Chairpersons from five continents to initiate conversations with like-minded organizations inside and outside the esports ecosystem. He will also work to create strategies for the development and promotion of the World Esports Family.
Assarasakorn is currently the Executive Chairman & CEO of Kabinburi Industrial Zone. He has also served as Acting General Secretary of the Southeast Asian Esports Federation (SEAEF) since 2021 and has had a lifelong passion for esports. His involvement with the Thailand Esports Federation fostered his goal to gain worldwide recognition for esports as a competitive sport. Assarasakorn’s previous role with The Football Association of Thailand helped him form connections with FIFA and the International Olympic Committee (IOC), providing him with a deep understanding of the international sports movement and sports marketing.
“IESF is pleased to welcome Samart Benjamin Assarasakorn to the IESF Board. His years of experience in the sports industry and his passion for esports make him an incredibly valuable addition to IESF. The IESF External Affairs Commission’s work is vital to esports’ growth and development, and we look forward to seeing what opportunities they can cultivate for the World Esports Family.”
“I am deeply pleased and honored to be asked by IESF President Vlad Marinescu to be part of the World Esports Family I would like to thank the IESF Executive Board for entrusting me to lead the IESF External Affairs Commission (IEAC) as Executive Chairman tasked with the responsibility to grow, develop and foster multilateral relationships in spreading the values of IESF for the betterment of Esports globally.”
Benjamin, welcome to the Family!
