International e-Sports Federation (IeSF) has announced a partnership, so called ‘Exclusive Strategic Partnership’, with Alibaba Sports Group(Alisports)in Shanghai, China on July 26, 2016.
Alisports and IeSF have first met in Beijing early this year. Although, it is a quite short period time to make something concrete between two different parties, both parties shared a same vision on future goals which made IeSF and Alisports to reach consensus for such partnership.
There are three specific goals which both shared. First of all, both parties want to have a tournament which all amateur e-Sports players and professional e-Sports players can participate. This means that IeSF will fully endorse WESG Game Series initiatives. Second, both parties will work together to let e-Sports to be recognized as sports. Last but not least, both parties will create the unique IP.
As IeSF World Championship’s journey has been begun from 2009, IeSF now has know-hows, experience, resources and more in operating tournaments as well as with its global coverage through its 47 member National Federations. These various strengths from IeSF will support the World Electronic Sports Games,WESG, hosted by Alisports to be a tournament which can benefit e-Sports players, fans, and officials.
IeSF has put great efforts to enter International Sports Society. IeSF has been approved as one of the official signatories of World Anti-Doping Agency (WADA) in 2013. IeSF is currently an international member of The Association For International Sport for All (TAFISA) and IeSF is approved as counterpart for e-Sports discipline by Olympic Council of Asia (OCA). IeSF is preparing documentation to submit to International Olympic Committee (IOC) and Sport Accord at this moment. IeSF will now spread its wings to enter International Sports Society with support from Alisports.
To make sports market-oriented and gaming sports-oriented, Alisports hosts WESG with a total prize more than $5.5 million and total investment more than 1 billion yuan ($149 million), attracting e-Sports players from over 100 countries and regions in this inauguration. Meanwhile, Alisports is also planning to build the e-Sports Stadiums around China, hoping to make e-Sports become a way of life.
Alisports CEO, Mr. Zhang Dazhong addressed: “As the most authoritative international organization in e-sports industry, IeSF has been committed to promoting e-Sports movement into the mainstream, including pushing it into the Olympic Games, which isconsistent with our ideal. We are honored to cooperate with IeSF asthe exclusive global partners in a long-term. I believe the two sides will jointly promote the development of the global e-Sportsindustry.“
IeSF President, Mr. Byung Hun Jun said “This partnership is one big step to IeSF. I believe IeSF and Alisports will maximize each other’s strength by this partnership. I also believe e-Sports Stadium can be transformed to be a fashion place for Youth. IeSF will make our all effort to be with more e-Sports fans in more countries together with Alisports from now on.”
