[Interview] World of Tanks is uncomparable!

In an age of mainstream MMORPG, FPS games, they have always ranked the top in the online game market against new games and new genres. However, this trend is changed a little bit compared with last year’s. Variety has been appealing to the Korean users like ‘League of Lengend(LOL)’ which hasn’t been expected such a huge hit.
In this context, ‘World of Tanks’is highly regarded in the Korean market these days. ‘World of Tanks’ has been a huge hit game recording 24million users all over the world as one of the top 10 games in North America and Europe.
Wargaming.net, a developer of ‘World of Tanks’ announced that they’re going to service the game in Korean market by catching the public eyes.
We wondered “What do they think of the future of their game service in Korea?” Victor Kisyi, a president of Wargaming.net, said that they’re preparing for game tests closed in upcoming July. They founded a Korean branch (a regional director, Changuk Park) and announced they’re developing next lineups like ‘World of Warplanes’, ‘World of Battleships’.
[Active communication with Korean users through their Korean branch] Victor Kisyi, a president of Wargaming.net, said “We’re trying to give the Korean branch an enough authority to do something. Our branch is going to communicate with its main branch by analyzing the user’s tendency.
He already knew that Korean users have sophisticated tastes for games and Korean online game market is highly competitive. He has realized they need ‘Differentiation’ in the game to take over Korean game market.
He said “We are focusing on the last stage of sound and translation to provide higher quality game which suits for user’s taste in Korea. They didn’t modify balance part or add local contents. But he mentioned there could be possible to add those if Korean users ask the contents.
It was well-known that 1million of Korean users connected to North American servers even before they didn’t service ’World of Tanks’ in Korea. He is planning to help Korean users playing in the North American server move into the Korean server if users want to and they can apply this technique as soon as possible.
Wargaming.net’s plans are reminiscent of Riot Games; they founded their branch in Korea and service their killer title through their branch in Korea. A regional director is from Blizzard Korea. ‘World of Tanks’ make a tremendous success in North America and Europe.
People are curious about whether ‘World of Tanks’ can outstrip League of Legend (LOL) of Riot Games. So we asked him the question. Victor Kisyi, a president of Wargaming.net’ said with a smile “the question is the most embarrassing for PR team but I’ll give you honest answers.”
We’d celebrate Riot Games’ huge success in Korea and Riot Games has played a key role as a pioneer who introduces free-to-play model of Asian style into Western countries. LOL is a well-made game and Riot Games leads it very well.
Victor Kisyi, a president of Wargaming.net, said that tendency of target users in two games are totally different; One for enjoying fantasy world, the other for enjoying actual battles with real tanks. User bases of two games don’t lap over each other. Internally, we strongly believe we can do much better than Riot Games.
Victor Kisyi, a president of Wargaming.net, is planning to launch ‘World of Tanks’ successfully first, and then ‘World of Warplanes’, ‘World of Battleships’ whose developments are now in progress.
Now, attention is focusing on how the games of Victor Kisyi’s become a sensation in Korea. We can’t help keeping our eyes on the future of them.