August 10, 2021

IESF and Esports BAR Partner to Help Build a Sustainable Esports Environment

The International Esports Federation (IESF) and Esports BAR are pleased to announce a partnership that will help accelerate the development of professional Esports around the world.

Esports BAR is the only international Esports B2B matchmaking and networking event, uniquely designed to accelerate long-term partnerships and expand internationally.
Since IESF is working consistently to promote Esports and all its values, this partnership is beneficial for everyone in the industry.

This year Esports BAR returns to Cannes, France, and will be held on October 13-15, 2021 as a physical event. The organisers will also host a three-day virtual conference focusing on Esports development in the Asia Pacific region on October 20-22, just a week after the physical event in Cannes. 

IESF Secretary General Boban Totovski said: “As an International Federation we are always finding new ways to support, guide and educate our Member Federations and the World Esports family. Since Esports BAR became one of the must-attend Esports events worldwide we saw an opportunity to work together on our goals to unite the Esports community and promote Esports as a true sport beyond barriers.’’ 

Maria Perez Belliere, Global Sales Director at Esports BAR said: “IESF is considered today as a valuable player for the development of Esports internationally. Esports BAR’s role is to support initiatives that leave a positive impact within the Esports ecosystem. Our collaboration with IESF is a step forward to build a sustainable environment for all parties involved.”

About the International Esports Federation 

IESF is the unifying body for World Esports. Founded in 2008 by nine-member nations, IESF is currently composed of 106-member nations across five continents. IESF brings together all Esports stakeholders to achieve a united ecosystem for the development of sustainable and responsible gaming worldwide. The IESF Esports World Championship is the biggest multi-sport spectacle of Esports in the world. IESF also organises the annual Global Esports Executive Summit in order to support the highest standard of Esports governance worldwide.

About Esport BAR

Esports BAR is part of RX France, the world-leading organiser of entertainment content events. Their roots stretch across the world of entertainment. Their mission is committed to transforming the sport of the digital generation into the future of entertainment by providing Esports industry leaders with the most efficient and meaningful B2B events. In 2017, Esports BAR Cannes launched onto the scene as a three-day event taking place each year, in the same venue as the iconic Cannes Film festival.

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