Korea e-Sports Association (KeSPA) is a South Korean body established to manage e-Sports in South Korea. It was founded in 2000, having Ministry of Culture, Sports and Tourism as its parent organization. Its official goal is to make e-Sports an official sporting event, and to solidify the commercial position of e-Sports in all sectors. KeSPA manages the broadcasting of e-Sports, events formation such as the annual KeSPA Cup, and the conditions in which programmers and the professional athletes work.